Nigerian rapper and Zanku Records boss, Zlatan Ibile, has shared valuable advice with aspiring musicians, emphasizing the importance of mental health in the face of rising fame.
On Thursday, the Zanku hitmaker took to his social media page to encourage up-and-coming artistes to budget for therapy, just as they would for marketing and promotion.
In his X post, Zlatan wrote: “If you get brother or sister wey be fast rising artist and you believe say he or she go blow as una dey keep money for marketing and promo make una dey keep therapist money for one side tooo cos lol!!!” His message shed light on the hidden pressures that come with fame in the music industry.
Zlatan’s statement highlights the growing conversation surrounding mental health challenges in the entertainment world.
Fame often brings intense scrutiny, stress, and unrealistic expectations, all of which can affect an artiste’s well-being. This reality has been voiced by Nigerian musicians such as Omah Lay, BNXN (formerly Buju), and Victony, who have publicly shared their struggles with depression, anxiety, and other mental health concerns.
The rapper’s advice underscores the need for a balanced approach to career growth, where mental and emotional well-being is not sidelined.
Zlatan’s message also calls for a shift in the entertainment industry, encouraging families and sponsors to plan for both the physical and psychological demands of stardom.
As Nigerian music continues to make waves globally, Zlatan’s words serve as a crucial reminder that behind the glitter of fame, artistes need the right support to navigate the challenges of the industry.
