Cinemas are iconic for being the spot where reality goes to die and imaginations live and thrive. For movie lovers, finding the perfect cinema is as much the experience as getting the ticket and watching the movie itself, and they do take it very seriously.
Nobody wants to go to a cinema and spend the next two to three hours squished up in a hot theatre, watching an action movie with a bad sound system and an even worse lighting, that would be a horror experience worse than watching “The Shining” in a fully lightened room in the middle of a work day.
As a leading cinema business chain in Nigeria, Genesis Cinema has become a go-to for a lot of movie buffs. It is a go-to place when the time comes to watch a newly released, trending blockbuster film, whether International or local, people generally hold the cinema in very high esteem. With two locations in Abuja, the cinema house regularly reminds that it is not just a theatre but a powerhouse of innovation, comfort, and entertainment.
Location: A Convenience and Relaxation Strategy
The cinema is not just a place where we go to watch the latest movies, pick up our bags, and leave. If it were just that people would sit at home and only watch their movies on streaming platforms, right? But the cinema is also very often a convenient location to talk and get to know people; the first choice for a first date or a recurring one, a place for friends to hang out in large groups, a center of fun and relaxation.
Let’s be honest, if you are going out for a movie, you also probably want to get a tub of ice cream and snacks at the snack bar, or at least maybe play some games at the mall while you wait for your show.
Genesis Cinema proves that they understand this need for the audience to have fun because it is strategically located in two different but popular malls within the city of Abuja. It shows that they prioritize the convenience of their audience with easy-to-access locations, areas with good parking spots, and centers of entertainment where their audience can get the full experience when they go out.
Genesis Cinema proves that they understand the hearts of their audience, and it is all about maximising convenience.
Genesis Deluxe Cinema, Ceddi Plaza
The first location is at the popular Ceddi Plaza, a vibrant shopping mall and fun center, situated in the central business district, an easily accessible region from various parts of Abuja. The Deluxe Cinema has a pretty cool VIP lounge, with comfy sofas, TV stations, an eatery, and personalized services.
The plaza conveniently has a lot of dining establishments and shopping halls, making it ideal for people who want to watch a movie and also indulge in retail therapy or a shopping extravaganza while out.
Location: Ceddi Plaza, 264 Tafawa Balewa Road, Central Business District, Abuja, Federal Capital Territory
Genesis Cinema, Gateway Mall, Lugbe
The second Genesis cinema in Abuja is located at Novare Gateway Mall, Lugbe. It is convenient for those in the Lugbe area and the surrounding environs, which is a fair distance from the city center.
Movie lovers residing in this area need not journey far to gain access to their preferred movie. Its close access to the Nnamdi Azikiwe airport also makes it an easy spot for travelers and tourists to relax and entertain themselves while on the road. As it is located in a mall, guests of the cinema can also indulge in a bit of games, shopping, and fun in the mall’s several arcades and stores.
Both locations have good parking lots for people coming to the mall with their cars, and for others, it is very easily accessible by public transport as well.
Location: Novare-Gateway Mall, Airport Road, Lugbe, Federal Capital Territory
Modern Comfort Meets Cinematic Experience
The world of Genesis Cinema was created to immerse its audience fully for the duration of their stay in front of the big screen. It does just that with high cinematic technology like launching really big screens, 3D screens, Laser screen experiences, surround sound systems, and offers different seating arrangements to audiences depending on their preference.
The ease of ticket bookings also stands out as one of the best parts of the Genesis experience. Guests can easily book their tickets online on the Genesis website or visit the cinemas directly before the start of the movie. Access to the cinema is easy, wheelchair accessible, and not crowded.
Viewing Preference
The audience gets to choose the best experience for themselves while in Genesis. You could go for the regular and premium screens, offering the more traditional and classic movie watching route with good surround sound, dark rooms, popcorn in hand, and large screens. Or you could opt for a VIP Luxury experience, where you get to have personalized services, plush seating, and a smaller number of people watching with you, ideal for those who hate a crowd but love the experience of watching movies in a cinema.
You could also choose to have an in-depth, truly immersive experience by opting for the 3D movies and Laser Screen options, where you get to feel like the movie is in the room with you, or maybe you are in the movie with the characters.
Concession/Food Stand
You can treat yourself to great snacks while you wait for your movie, or even buy more goodies at the concession stand that you can carry along with you to munch on while you watch your movie. Do note that whatever you are bringing into the theatre has to be from the concession stands, so try not to sneak personal food in.
Although many of the tickets come with complimentary snacks, you can always buy more at the concession stand if you prefer a wider range of snack options to choose from. Having the best snacks from Shawarma to ice creams and yoghurt parfait, and of course, the classic go-to popcorn while you watch that trending movie in a dark room is a top-tier feeling that can not be easily replaced.
Game room/Arcade
Both cinemas also come with a fun arcade/game room where you can gain access with your ticket. This arcade room allows you to play a variety of both modern and classic games, some pretty competitive. So your fun need not end after the movies.
Genesis Cinemas is a testament that people still enjoy the feel of going to the movies on a weekend to chill and relax, or during the weekdays to leave the hustle of Abuja work behind.
It is a living proof that movie dates still work out and that friends can hang out watching an old movie they reminisce over or an international blockbuster that will make their skin keep tingling long after the credits roll in.
Movies are not just a thing of the past; it is still very much a part of the ecosystem of entertainment, and people can get to enjoy the cozy feeling of sitting in front of a big screen, sound blaring, popcorn in hand, and have the time of their life.
